Habitat for Humanity
These posters were screen printed on standard 4x8 sheets of plywood and placed all over Chattanooga to promote a fundraising event for Habitat for Humanity. With the money raised, a home was built and donated to a family in need. At the event attendees could bid on custom inscribed nails that would be used to help construct the new home and the very 4x8 sheets of wood built as 'posters' to promote the night were then rounded up and brought to the construction site to be used in the actual construction of the home.
Art Direction, Copywriting, Design