With a series of partnership campaigns, HP Enterprise Printing started to take market share from the big two, Canon and Xerox. The story was compelling, with HP's Enterprise Server experience providing significant foundations for rationalizing huge corporate printing infrastructures that one 3M client called, "The last corporate IT frontier." The 3M campaign focused on the significant cost savings and consolidation gains that were made, using the Post-it Note as the main theme to drive the case study in a charming and engaging way.