This is Medium
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Website and work for the Medium initiative between two creative directors in Chicago and a team of talented interactive creatives, managers and software developers in Chattanooga, TN.
www.thisismedium.com
www.thisismedium.com
Fields
Art Direction, Copywriting, Interaction Design
Date
2012
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IBM PureSystems
For their largest new product launch in 10 years, IBM had an odd challenge: sell an IT solution so radical and unexpected, that enterprise IT executives might not even believe it. In this case it was: IT solutions that arrived with industry and domain expertise built in. And started working just four hours after being delivered, rather than anywhere from six to 14 months. The world's first expert integrated system needed industry insiders and clients who understood to explain it. And that's what it got.
2012
Advertising, Art Direction, Copywriting
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Toyota Rav4
Sure the totally redesigned 2013 RAV4 is practical and stylish. But is it actually magical? With everything it can do, you might think so. And if your family is good, you, too, might get a visit from the RAV4 Genie and her little dog Chester. More than anything—magical or just magically practical—the new RAV4 is a whole lot of fun. Making its television debut at the end of the 1st quarter of Super Bowl XLVII, "Genie" had already amassed over 13.5 million youtube hits in the week prior to the big game.
2013
Art Direction, Copywriting
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HP Inks
For Original HP Inks, it's all about the science. Until ink hits paper. Then it's color, sharpness and clean black lines. For this international campaign, HP wanted a simple way to communicate all of that. Plus tell a little bit of a story about reliability vs. refilled ink cartridges. The resulting work featured radio (honored by the OneShow), full page print, OOH, in-store and interactive.
2011
Advertising, Art Direction, Copywriting
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HP Ink Bouquets
When you print photos, they come to life in ways that they never can on screen. And HP wanted an even more beautiful way to showcase the prints that would bring print advertising to life and inspire people to print more and play with the images they'd created. The "Bouquet" series showcases photos in delightful configurations based on themes or colors and shapes. This work was the foundation for HP's global ink campaign.
2011
Print Design, Copywriting
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HP Change Artist
Fortune 500 companies that saw the increasing importance of IT to their strategies in 2006—and acted on it—were the companies with the most significant growth. Dubbed "Change Artists", these companies' CIOs had relationships with their CEOs that were like no other in the enterprise. To highlight the importance of this CEO-CIO partnership, HP built an entire program that encouraged and enabled collaboration between the two. The integrated program was anchored by the award-winning live web roundtable series, "Change Artists". Featuring interviews with CEO-CIO teams from major corporations, the show debuted with Fred Smith and Rob Carter from FedEx. But the program went deep as well, including a signifcant effort with the HP sales force to enable access to more high-level IT executives. Sales kits, videos, collateral systems and more helped the HP sales force make a strong case for HP Enterprise solutions.
2011
Art Direction, Copywriting, Print Design
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Blackberry Bold
Blackberry wanted to establish itself as the preferred tool of creators across the globe. For the launch of the new Bold 9700, they wanted a big campaign. One that was all about the device and what it could do for the new creative class. Based on the wonderful happenstance of the exclamation point sharing a key with the letter "B", the new campaign not only expressed itself through the key but used it to activate new features on the device itself. Leo Burnett's global CCO called it the only campaign from a freelance team he's ever loved.
2011
Art Direction, Copywriting, Interaction Design
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HP Halo Vignettes
As part of the HP Halo campaign, a demo Halo suite was built in Palo Alto for visiting executives to experience. The exterior of the Halo suite was designed with two 60" plasma monitors featuring a series of charming animations that captured the many features and functions of Halo. Departing from bland brochure-level copy and images, the visually stunning vignettes related the Halo experience and benefits in unexpected ways right next to the door to the actual suite.
2011
Animation, Art Direction, Film
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Eclipse Gum
Wrigley's Eclipse gum is known for its germ-destroying, bad breath-killing power. It's sometimes all that stands between you and a terrible bad breath moment. In partnership with Funny or Die, and using the Upright Citizens Brigade improv troupe, "The Germ Killaz" came to life. Using suggestions and real bad breath experiences from viewers, the Brigade acted out terrible bad breath moments on stage. Viewers could also suggest moments online to have them performed by the Brigade. You coukd also send a video e-card to anyone with a special bad breath video embedded. This was all driven by a large online campaign.
2012
Art Direction, Copywriting, Creative Direction
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IBM Competitive
Oracle was getting a bit too cheeky on the front page of the Wall Street Journal. And a bit loose with the facts, too. It was time for IBM to set the record straight. With a clean, straightforward approach that left no doubt. And pulled no punches.
2011
Art Direction, Copywriting
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HP Halo Sales Video
The sales video for the launch of HP's Halo telepresence suites featured an impressed and—for him—enthusiastic Ben Stein. He interviews Halo pioneer Jeffrey Katzenberg, talks with the engineers who designed and built the suite and has a conference call with Singapore. All without leaving his chair.
2011
Art Direction, Copywriting, Film
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Redbox
When we started working with redbox, they had 29 locations in Denver. Over the next five years, acting as their AOR and branding agency combined, we helped them grow to over 20,000 locations across the country. We completed multiple website releases, managed all their HR materials, developed extensive POP/POS programs, maintained tight control over messaging and voice, and pushed the clean and inviting graphic face of redbox across America. We even developed all of the redbox GUI designs and user flows. Through three VPs of marketing, we helped redbox displace Blockbuster and start to compete with Netflix.
2012
Art Direction, Creative Direction, Graphic Design
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5 Gum
For Wrigley's 5 Gum we created a series of flash and rich media banner experiences intended to bring the exotic flavors of 5 gum to life in pixels. There are explosive graphics that reveal the pack, or you can play inside a lava lamp and download to your screen saver. Then, finally, create your own MP3 track and share it around. All in the spirit of a new gum that was all about experience and taste.
2012
Art Direction, Creative Direction
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UoPX
"What's it like attending University of Phoenix?" Even though everyone understands what "online" means, prospective students of the world's largest online university often asked this question. So the school decided to answer it with a simple video describing what a day in the life of their students typically looked like.
2013
Advertising, Copywriting, Motion Graphics
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HP + Viacom
Enterprise print ad about the HP and Viacom partnership.
2011
Print Design, Copywriting, Art Direction
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iMeet
Website for the launch of iMeet.
2011
Art Direction, Design, Interaction Design
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HP + 3M
With a series of partnership campaigns, HP Enterprise Printing started to take market share from the big two, Canon and Xerox. The story was compelling, with HP's Enterprise Server experience providing significant foundations for rationalizing huge corporate printing infrastructures that one 3M client called, "The last corporate IT frontier." The 3M campaign focused on the significant cost savings and consolidation gains that were made, using the Post-it Note as the main theme to drive the case study in a charming and engaging way.
2011
Art Direction, Copywriting, Film
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Adobe Acrobat 3D
Print ad for Adobe's 3D PDF software.
2011
Art Direction, Copywriting
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Walmart SMLB Site
Walmart's "save money, live better" website gave moms (the primary target) a simple interface featuring a life "recipe" box. By dragging cards from any of the categories, users could choose the "save money" or "live better" side to find deals and offers suited to their lives, lifestyles and family. Once in the box, cards updated automatically and alerted users to any changes. Fetch was the mobile component that helped busy moms find the best deals and offers when they were out and about. By pre-selecting deal categories, a Fetch preference would make a mobile device bark whenever it was close to a deal.
2011
Art Direction, Copywriting, Interaction Design
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IBM Experts on Expertise
The core of the IBM PureSystems campaign was the Expert Roundtable series featuring clients, industry experts, technology writers and analysts discussing expert integrated systems. The moderator was whip-smart technology writer and speaker Peter Hinssen. The roundtables proved that engaged experts discussing an idea passionately is always interesting. Especially when it's as new as the field of integrated expertise.
2012
Advertising, Film
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American Century
American Century wanted to take a more honest approach to retirement fund advertising. By focusing more on the role, you, the actual investor, play in your success. The endless sea of retirement fun advertising always stressed historic returns or talked about fund gurus, rather than include the customer in the decision making process and pay respect to their input and common sense.
2011
Print Design, Copywriting, Art Direction
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Elf Yourself
Flash Mob Dance Video with 400 Elves for OfficeMax
2011
Creative Direction, Art Direction
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VO5 Site
VO5 wanted a new website that just didn't reflect their commitment to smart, budget-conscious women and moms. They wanted a website that furthered those interests. The new site provides a constantly updated grid linking directly to affinity sites useful to VO5 customers. Rather than a simple--and simplisitc--digital brochure, the new VO5 site lets women explore a broader world of deals, bargains and offers to help them manage their homes and lives smartly.
2012
Art Direction, Copywriting, Web Design
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HP: One Big Here
HP's Halo was the first telepresence solution to take communication over great distances seriously. With a request from Dreamworks CEO Jeffrey Katzenberg, HP set out to create a solution that would allow people to travel less and collaborate more, without any diminution in quality of those communications. The first step was to throw every previous "video conferencing" solution out the window. Then, rather than look at technology, the HP and Dreamworks teams looks at humans. How do we really communicate? No detail or subtlety was overlooked. The campaign needed to convince corporate buyers that the wearying tedium of a satellite call or extensive travel were no longer the only options. And that they could collaborate any time with colleagues or clients anywhere on the globe just by stepping inside a magical room.
2012
Art Direction, Copywriting, Graphic Design
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Cisco Devices
Print Ad for Cisco addressing their ongoing challenge to make network intelligence a major selling point for CIOs at telecom companies, some of their most important customers.
2012
Copywriting, Print Design
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UNUM Healthcare
UNUM's Youville was a simple, step-by-step site experience that helps customers get a grasp on financial issues with an eye towards securing the appropriate type and amount of life insurance coverage. Charming animations help move the action along, while plain, simple questionnaire language make it easy to get the right answers and advice.
2012
Art Direction, Copywriting, Graphic Design
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HP + Viacom Film
With a series of partnership campaigns, HP Enterprise Printing started to take market share from the big two, Canon and Xerox. The story was compelling, with HP's Enterprise Server experience providing significant foundations for rationalizing huge corporate printing infrastructures that one client called, "The last corporate IT frontier." The Viacom campaign used the story and results of their HP implementation in a animated superhero series in the spirit of many Viacom offerings. Their CIO was the star.
2012
Animation, Art Direction, Writing
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Habitat for Humanity
These posters were screen printed on standard 4x8 sheets of plywood and placed all over Chattanooga to promote a fundraising event for Habitat for Humanity. With the money raised, a home was built and donated to a family in need. At the event attendees could bid on custom inscribed nails that would be used to help construct the new home and the very 4x8 sheets of wood built as 'posters' to promote the night were then rounded up and brought to the construction site to be used in the actual construction of the home.
2011
Art Direction, Copywriting, Design
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Wilson Golf
Brochure for Woman's Golf at Wilson.
2011
Art Direction, Design
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HP Servers
HP’s latest line of enterprise servers, a renewed focus on applications, and their acquisitions of enterprise software companies, meant that HP was re-entering the market as a beefed-up, buff 850-lb. gorilla. HP knew that everything in the modern enterprise is connected: product development to marketing to database services to distribution to sales to your website. And back around again. The connections are all there. but are they activated? Optimized? Streamlined and adaptable? HP business technology deploys software, hardware and services in precise combinations so you can meet goals, beat deadlines and change the game in your favor.
2012
Art Direction, Copywriting, Creative Direction
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Kraft Meltdowns
Banners and a micro-site for a new cheese variety that should never have existed. The simple idea is you melt a yellow slice on whatever you like, say some nachos, and there, you have a instant cheesy snack. The animations in the banners dramatize the idea with a little plate of nachos out on adventures... he gets 'cheesed' every time. The site incorporates the tv spot and its characters into a game.
2013
Advertising, Art Direction, Copywriting
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NextRoom
Site and app design for NextRoom, a product that lets doctors easily manage patients, staff and rooms in their practice.
2013
Creative Direction