HP: One Big Here
HP's Halo was the first telepresence solution to take communication over great distances seriously. With a request from Dreamworks CEO Jeffrey Katzenberg, HP set out to create a solution that would allow people to travel less and collaborate more, without any diminution in quality of those communications. The first step was to throw every previous "video conferencing" solution out the window. Then, rather than look at technology, the HP and Dreamworks teams looks at humans. How do we really communicate? No detail or subtlety was overlooked. The campaign needed to convince corporate buyers that the wearying tedium of a satellite call or extensive travel were no longer the only options. And that they could collaborate any time with colleagues or clients anywhere on the globe just by stepping inside a magical room.
Art Direction, Copywriting, Graphic Design